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The world comes to Kerala to holiday. While the state attracts huge tourism revenue, it has to deal with an unwelcome byproduct. With the crowd comes the inevitable waste. Cluttered lakes and waterways certainly do not augur well for God’s Own Country.

Alapuzha, famed for its labyrinthine waterways and the houseboats gliding over them, is perhaps the most heavy polluter in terms of municipal solid waste. An estimate puts the damage at 43 tonnes of solid waste per day. Other tourist destinations have a similar story to say.

Clean Kerala offers an opportunity to convene our tour operators and hoteliers and other stakeholders in the tourism industry and introduce them to the latest technology has to offer. Let us look at the models adopted by other tourism hot spots and learn from them.

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